Organizational Development Analysis Based on Culture Characteristics (Study on Department of Management, Faculty of Economics and Business Brawijaya University)

Abstract

Universities have struggling in competition and meeting the needs of the stakeholders. Organizational culture is one of the most important factors to help organizations develop themselves. Recently, the concept of the entrepreneurial university (EU) has become more popular as an ideal form of higher education organizations since the ability to foster opportunities and anticipating threats. Department of Management, Faculty of Economics and Business (FEB) is a part of Brawijaya University that has an important role in supporting the development of Brawijaya University as an EU. This study aims to explore and analyze the existing culture of Management Department and give some insights about what strategies should be done in developing the organization to support the concept of EU. The research had involves students, lecturers, and academic employees to be surveyed. Organizational Culture Assessment Instrument that developed by Cameron and Quinn (2006) had utilized to determine the culture type as a market, adhocracy, clan, and hierarchy. Qualitative analysis was used to determine things that should be conducted to develop Department of Management, FEB Brawijaya University. Perceived culture was mostly market culture, and followed by hierarchy, adhocracy, and clan. Otherwise, the expected culture type was clan, adhocracy, hierarchy, and market. These findings indicate that the organization had been in changing process from structured into the adaptive culture. To support EU concept, organization need to be adaptive enough to the environment change.

Keywords: Culture; Organizational Culture Assessment Instrument; Organization Development; Department of Management Faculty of Economics and Business Brawijaya University

Australian Academy of Business and Economics Review, vol 3, issue 3, July 2017, pp 144-155